THE LIP BALM Unrequited Love - Limited edition flavors will be pre-released at Beauty Apothecary on the 2nd basement floor of Isetan Shinjuku Main Building.

"THE LIP BALM Unrequited Love / Cacao" is richly formulated with organic Peruvian cacao butter*1, spreading a rich cacao aroma across your lips the moment it's applied. This vegan lip balm contains only naturally derived ingredients, including cacao butter*1 and jojoba oil*2. Various beneficial ingredients protect lips from severe dryness and create a sheer, translucent, and glossy look.

Two new limited-edition flavors have been added to this popular item, which has garnered strong support since its launch. "Mint Chocolate Chip" features refreshing peppermint essential oil, while "Chocolat Orange" is blended with citrusy mandarin essential oil.

 

To commemorate this launch, a POP UP STORE will be held at Isetan Shinjuku's Beauty Apothecary.

Special packages and limited-edition kits will be available for special sale.

 

 *1 Cacao butter (emollient ingredient) *2 Jojoba seed oil (emollient ingredient)

 *No synthetic fragrances used

 

THE LIP BALM Unrequited Love / Mint Chocolate Chip 3.8g ¥2,475 (tax included)

 

 

 

THE LIP BALM Unrequited Love / Chocolat Orange 3.8g ¥2,475 (tax included)

 

 *Pre-release on the official online store starts February 1, 2024 (Thursday)

 

＜Limited Edition Special Packaging to Commemorate the Release＞

Last year, THE LIP BALM special package was temporarily released at the official online store and Isetan Shinjuku Beauty Apothecary, receiving great好評.

SAIL's original playing card, the Ace of Hearts, and THE LIP BALM are enclosed in a clear film.

This year, it's back and improved with two new limited-edition flavors.

Please convey your feelings with this special limited-time-only packaging.

 

*The special package will be sold only at the official online store and Isetan Shinjuku Beauty Apothecary (during the pop-up period).

 

 

＜Limited Edition Special Kit to Commemorate the Release＞

To celebrate the launch of THE LIP BALM Unrequited Love / Mint Chocolate Chip and Chocolat Orange, a special kit will be sold.

This kit, which includes items perfect for on-the-go care and the limited-edition lip balm, comes with a brand original pouch painted with neon green and neon orange.

*Sales at Isetan Shinjuku Beauty Apothecary are limited to the pop-up period from February 7th (Wednesday) to February 13th (Tuesday).

 

Set 1

 

＜Set Contents＞

THE LIP BALM Unrequited Love / Mint Chocolate Chip (full size)

THE LIP BALM Unrequited Love / Chocolat Orange (full size)

SAIL Original Travel Pouch

4,950 yen (tax included)

 

 Set 2･3

＜Set Contents＞

THE LIP BALM Unrequited Love / Mint Chocolate Chip (full size) or Chocolat Orange (full size)

BASE HAND CREAM (full size)

SAIL Original Travel Pouch

5,445 yen (tax included)

 

 

We look forward to your visit.

 

 

Period: February 7, 2024 (Wednesday) to February 13 (Tuesday)

Location: Isetan Shinjuku Main Building B2F Beauty Apothecary

　　　3-14-1 Shinjuku, Shinjuku-ku, Tokyo

 

For the event page, click here