NEWS

Limited Edition Flavor of "The Lip Balm" to Be Released for a Limited Time

2024.01.10

"The Lip Balm Unrequited Love / Cacao" is a popular SAIL item, richly formulated with high-quality Peruvian organic cacao butter*1, which is excellent for moisturizing. The moment you apply it, a chocolate-like aroma spreads across your lips.

Now, two limited-edition flavors of this lip balm are available.

"Mint Chocolate Chip," which offers a refreshing and sweet nuance like "chocomint," contains fresh, herbal peppermint essential oil.

"Chocolat Orange," reminiscent of "orange peel chocolate" with layered fresh citrus and cacao, is formulated with citrus-toned mandarin essential oil.

It creates a sheer, translucent, and glossy lip appearance, while various beneficial ingredients, including natural jojoba oil*2, protect lips from harsh dryness.

For the upcoming Valentine's & White Day season, deliver it to that special someone you're thinking of, to cherished friends and family, or to yourself for all your hard work.

Uncap the package featuring "Unrequited Love" to reveal "requited Love"—deliver it with the message that love is fulfilled.

 *1 Theobroma Cacao (Cocoa) Seed Butter (emollient) *2 Simmondsia Chinensis (Jojoba) Seed Oil (emollient)

 *No synthetic fragrances used

 

 

THE LIP BALM Unrequited Love / Mint Chocolate Chip  3.8g 2,475 (tax included)

 

 

 

THE LIP BALM Unrequited Love / Chocolat Orange  3.8g 2,475 (tax included)

 

 

Limited Release from February 1 (Thu) to March 31 (Sun), 2024

*Advance release on official online store from February 1 (Thu), 2024

*Pop-up store to be held at Isetan Shinjuku Main Building B2F Beauty Apothecary from February 7 (Wed) to 13 (Tue), 2024

 

 

<Limited Release Special Package>

 

Last year, The Lip Balm Special Package, which was released for a limited time at the official online store and Isetan Shinjuku Beauty Apothecary, was very well received.

We've enclosed a SAIL original playing card, the Ace of Hearts, and The Lip Balm inside a transparent film.

This year, it's back and powered up with two new flavors.

Please convey your feelings with this special limited-time package.

 

 

※The special package will be sold exclusively at the official online store and Isetan Shinjuku Beauty Apothecary (during the pop-up period only).

 

 

<Limited Edition Special Kit for Release>

 

To commemorate the release of THE LIP BALM Unrequited Love / Mint Chocolate Chip and Chocolat Orange, a special kit will be sold at the official online store and Isetan Shinjuku Beauty Apothecary.

The kit, which includes items perfect for on-the-go care and the limited-edition lip balm, comes with an original brand pouch featuring a neon green & neon orange pattern.

*Sales at Isetan Shinjuku Beauty Apothecary are limited to the pop-up period from February 7 (Wed) to 13 (Tue).

 

 

KIT A・B

※Official online store exclusive kit (available only at the official online store)

 

<Set Contents>

THE LIP BALM Unrequited Love / Mint Chocolate Chip (full size) or Chocolat Orange (full size)

VERSATILE SELF OIL 7mL (full size)   *Choose one favorite scent from 4 types.

SAIL Original Travel Pouch

6,765 yen (tax included)

 

 

KIT C

※Isetan Beauty Apothecary Special Kit

(Available only at Isetan Beauty Apothecary and the official online store.)

<Set Contents>

THE LIP BALM Unrequited Love / Mint Chocolate Chip (full size)

THE LIP BALM Unrequited Love / Chocolat Orange (full size)

SAIL Original Travel Pouch

4,950 yen (tax included)

 

 

KIT  D・E

※Isetan Beauty Apothecary Special Kit

(Available only at Isetan Beauty Apothecary and the official online store.)

<Set Contents>

THE LIP BALM Unrequited Love / Mint Chocolate Chip (full size) or Chocolat Orange (full size)

BASE HAND CREAM (full size)

SAIL Original Travel Pouch

5,445 yen (tax included)