POP UP at Isetan Shinjuku's Isetan Beauty Apothecary!
2026.02.25
Period: March 4 (Wed.) - March 10 (Tue.), 2026
Location: Isetan Shinjuku Store Main Building B2F
Isetan Beauty Apothecary
/ Hair & Body Promotion Space
Fuji magma powder and Okinawa kucha.
Pre-sale of a new concept clay facial cleanser
blending two types of minerals with different particle sizes in a unique ratio.
Volcanic Beauty Clay Foam / 90g ¥4,290 (tax included)
Introducing "Adaptogenic UV Defense"
for the season when UV radiation increases.
A UV cream based on the concept of a serum, offering both
high UV protection and a fresh, dewy texture.
Adaptogenic UV Defense / ¥4,400 (tax included)
Purchase benefits also available!
<Purchase Benefits>
Customers who purchase one "Volcanic Beauty Clay Foam"
and one "Adaptogenic UV Defense"
will receive a complimentary dedicated foaming net (worth ¥1,100 including tax).
※Limited quantity - while supplies last
The Perfect Face Wash Foaming Net 
Early spring is a season when skin tends to be unstable due to UV rays and dryness.
Please visit the store and try our new facial cleanser and UV care products.
We sincerely look forward to your visit.
Isetan Shinjuku Main Store Beauty Apothecary Shop News