"SAIL meets ART" is a project that aims to connect with various artistic individuals and endeavors, and to create diverse forms of information dissemination, expression, and communication.

For its second installment, we collaborated with the fashion brand "YOHEI OHNO".

 

YOHEI OHNO is an up-and-coming fashion brand conceptualized on "original form creation and practicality."

SAIL was in charge of designing the fragrance used as part of the production for the YOHEI OHNO 2024 FALL show, held at Tokyo Collection in March 2024.

The fragrance was constructed based on Mr. Ohno's concept keyword for the scent: "music classroom."

It blends essential oils such as mandarin, cedarwood atlas, balsam peru, patchouli, and oakmoss to evoke the scent of sweet wood, old fabric, and a solemnly standing piano.

We expressed modern nostalgia, using the preconception of the "music classroom" scent—a scent everyone has experienced—as a starting point.

This fragrance will be released as a limited-edition room spray.

 

Holistic Room Spray

YOHEI OHNO Nostalgia (Music Classroom) 100mL ¥7,700 (tax included) Nationwide release on October 2, 2024 (Wednesday) *Limited quantity

 

 

In connection with this, we interviewed Mr. Yohei Ohno about his thoughts on his usual creative process and this collaboration.

The interview is available on the SAIL official website journal starting today.
Please take a look.

 

Interview OF NOSTALGIA (Music Classroom) YOHEI OHNO